Partners in place! The CSR and Sustainability dance has begun.
Posted: Sunday, June 08, 2008
by Sandra Shelton
StrengthBank®
The Corporate Social Responsibility (CSR) and Sustainability band is playing.
The rhythm is the people side of business versus the technical side of business.
The dancers are today's and tomorrow's workforce.
The dance step is stomping the people side of business to second place behind the technically "green." The party crashers continue to be "People do what we hire them to do." And, "First priority, go green!"
To meet the critical people need, Sandra Shelton's StrengthBank® Communication WorkOuts™
put the focus on people and communication, the first management strategy for better business.
They are the process for individual "bank of strengths" to consistently meet business needs for
quality, service and the call to be CSR/Sustainability sound.
Customers who now give "in the moment" CSR feedback.
According to the findings of what IBM Corp. consultants call the largest survey of global chief executives to date: "The ranks of consumers with passive and predictable habits are thinning. And platoons of noisy, Internet-savvy activists are emerging to lob feedback, challenge established business approaches, and clamor for a voice in the goods and services…."
Level the playing field for the multi-generational workforce
in the midst of cacophony of continual customer responses and the CSR/Sustainability stomp.
Questions to raise the bar to an a easy waltz:
• How do we positively engage employees in
the CSR/Sustainability needs?
• How do we reduce turnover?
• When we hire or promote, how can we have greater assurance of getting the
right person instead of a position holder?
• How do we manage a workforce under such immediate public scrutiny?
• How do we meaningfully effect the pool of employee applicants?
• How do we improve our communications for stakeholder involvement?
Community
involvement initiatives create CSR/Sustainability connection• How do we reduce turnover?
• When we hire or promote, how can we have greater assurance of getting the
right person instead of a position holder?
• How do we manage a workforce under such immediate public scrutiny?
• How do we meaningfully effect the pool of employee applicants?
• How do we improve our communications for stakeholder involvement?
There is little CSR or Sustainability in an organization with continual turnover and where management spends 80% of its time handling "people problems" any more than there is CSR or Sustainability in public education with dropout rates in double digits and where principals spend 80% of time on discipline problems.
More high school dropouts ultimately results in fewer high quality applicants. What happens in the high school classroom ends up at the corporate hiring table and in the customer blogs. Remember, it is the millineals that are the expert techno dancers and only some adults are catching up – the baby boomers, but for the first time, are outnumbered.
To ignore the CSR/Sustainability connection to the local community is to imprudently ignore the humanness both measures.
For example, we now have a generous supply of USPS mail carriers who regularly mishandle and misroute mail, not to mention destroy it. http://www.consumeraffairs.com/delivery/us_postal_service.htm
Even the Middle East understands CSR.
"there is much more we can do…must hike up their CSR efforts,…by striking a chord
with consumers who are becoming increasingly tuned into ethical and environmental issues," ArabianBusiness.com
CSR and Sustainability will stomp instead of waltz until a new beat focuses first to the local community served, that is to the people side of life before it gets down to business.
A high quality workforce today takes a part in sustaining a high quality workforce for tomorrow – Sustainability.
Sandra Shelton's presentations and consulting can help you keep today's and tomorrow's workforce in shape as the CSR/Sustainability band plays 24/7.
Sandra Shelton, BA, MEd, CTACC, for over two decades with over 1900 presentations in 15 countries, is a seasoned, relevant speaking professional, author, and executive coach, brilliant at raising the bar by creating a "portfolio" of possibilities" for CSR and Sustainability by renewing the mind and creating a simple paradigm to create productive, lifelong learners. Participants consistently share that they not only learn key innovative strategies to use immediately but they are also engaged, and entertained in the process of learning the StrengthBank® Communication WorkOuts.™
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